Search Engine Advertising (cont’d.)

What is Search Engine Advertising?

Search engine advertising, which can also be called paid search or pay-per-click (PPC) advertising, means paying for small ads that appear on top of or along the side of search results.
These ads only show up when someone types in keywords that relate to your ad.
You only pay when someone clicks on your ad.

Is Search Engine Advertising Expensive?

It depends on:

how "in-demand" your keywords are
how many online competitors you have
how large of a geographic area you would like to target

For example, a realtor targeting the keyword phrase "Austin Texas Homes for Sale" would pay more per click than an artist targeting the phrase "Austin Texas Fine Art Prints."

This is because keywords related to real estate are more "in-demand" than keywords related to fine art prints. There are more realtors advertising on-line than artists, so the competition is very high for top placing ads. The final dollar amount resulting from the sale of real estate is also greater than the sale of a fine art print. Therefore, the per-click amount for real estate related ads is far greater than the per-click amount for fine art prints related ads.

You will also need a larger advertising budget if you want to display your ads in larger geographic areas such as statewide or nationwide. This is because your ad will be shown and clicked on many more times than an ad that is targeted locally or in a smaller ad radius.

Can I afford Search Engine Advertising?

Yes
You get to set a maximum daily budget that you are 100% comfortable with.
As your business grows, you can expand your ad program to include a greater number of products and to be shown across a larger geographic area.
We have clients have a maximum daily budget of $5/day and clients that spend hundreds of dollars a day.
If you get busy and have a back log of orders, you can turn your ads off. Turn your ads back on when you are ready for more inquiries or sales.

Search Engine Advertising is the most Cost Effective way to be found online.

It’s guaranteed because you are paying per click.
It levels the playing field. You can now compete with larger companies and corporations.
You are targeting the exact types of customers that are actively researching your products or services.
You set the budget and can advertise at a very low cost.

What about Search Engine Optimization and trying to show up in the "Free" or "Organic" search results?

An effective search engine optimization strategy is important for every website.
All of our client websites (that we build or have built) are optimized for indexing by search engines.
Unfortunately, this is not guaranteed to work.

Many search engine optimization companies claim to guarantee top placement in the "Free Results," but this is impossible because the search engine companies such as Google and Yahoo! have all of the control.

Your first page "free" or "organic" placement can be there one day and then gone the next. The major search engine companies shift their search results frequently, knowing in the end that you will pay for something more stable such as pay-per-click ads.

Over the years, we have heard many horror stories from clients that paid for search engine optimization with short-lived successes.

We highly recommend that you investigate all claims made by companies that promise top placement in "Free" or "Organic" search engine results.

What do we offer?

Our Search Engine Advertising programs feature:

affordable one time set up fees

convenient month-to-month terms and billing

the ability for you to set daily (or monthly) advertising budgets

your ads can appear in search results in as little as 1-5 business days

Our 60 day starter program includes:

initial consultation

creation of Google AdWords account

creation of a Google Local Business account

set up of Google Analytics website statistics account

creation of initial text ads and corresponding keywords (5 text ads max)

creation of landing pages and email addresses

set daily (monthly) budget with Google AdWords

revisions made to text ads, keywords, and landing pages

addition of final text ads, keywords, and URL's to Google AdWords account

initial text ads launch

weekly meeting to view statistics and revise text ads, keywords, and daily budget until you are getting the maximum amount of targeted traffic for lowest cost

we provide these services for a contract period of 60 days form initial ads launch

we also train you how to login and manage the basic aspects of your account such as turning your ads on and off, viewing and printing invoices from Google, and monitoring your website statistics

after 60 days, we can provide updates or additions to your advertising program at an affordable rate

Get a Free Project Consultation & Price Quote:

Quickly tell us about your project by completing our online inquiry form.
If we have any questions, we will contact you.
Most phone consultations and price quotes are given within 24 hours.